NEW YORK: McDonald is planning to simplify its menu and maybe even in the number of factor it uses in its food as its fight to hold onto the customers.
Discussion in Oak brook came after the company earlier this week reported yet another monthly decline U.S sales at established locations.
The company said the figure fell 4.6 percent in November.
CEO Don Thompson sought to reassure investor on Wednesday that changes will help strengthen the chain appeal.
Executives said eight menu items and five extra value cloud disappear but which did not specify.
Thompson has conceded McDonald crop.Which has failed to keep up with changing tastes,with people increasingly moving towards fast food.
They feel fresh or wholesome.
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