Samsung loses pole position in India smartphone market to Micromax

Samsung loses pole position in India smartphone market to Micromax
Canalys said:Indian budget smartphone maker Micromax leapfrogged South Korea s Samsung Electronics Co Ltd to become the leading supplier in India s booming smartphone market for the first time in the fourth quarter, research firm.

In a report issued on Feb. 3, Canalys said Micromax, based near New Delhi, accounted for 22 percent of smartphone sales in India in the October-December quarter, ahead of Samsung s 20 percent.


 In total, 21.6 million smartphones were sold in India in the period, a 90 percent surge from a year earlier.


Micromax s performance was partly due to its "continuing appeal to mobile phone users upgrading to smartphones", Canalys said. It estimated nearly a quarter of smartphones sold in India in the fourth quarter were devices priced under $100, while 41 percent of devices sold were in the $100-$200 range.

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