Tablet sales show more signs of cooling

Tablet sales show more signs of cooling
NEW YORK (AFP) - Tablet sales cooled dramatically in 2014 from the red-hot growth pace a year earlier, surveys showed Monday.

Research firm IDC said global tablet sales for the full year rose just 4.4 percent for the year to 229.6 million units, after a jump of more than 50 percent in 2013.

After the euphoria around tablets in 2013, the market has slowed because consumers are keeping their devices longer and turning in some cases to large "phablet" smartphones or new "ultramobile" PCs.

The fourth quarter saw the first year-over-year decline in sales since the first iPads were released in 2010, according to IDC. Overall sales dipped 3.2 percent in the key holiday quarter compared to a year earlier to 76.1 million units.

A separate survey by Strategy Analytics said quarterly tablet sales hit 78.3 million, a slim gain of one percent.

But IDC said the market could pick up again this year.

"Despite an apparent slowdown of the market, we maintain our forecast about tablet growth in 2015," said Jean Philippe Bouchard, an IDC analyst.


Samsung was the number two seller with a 14.5 percent share, IDC said.

The IDC report said China s Lenovo was third with a 4.8 percent share and Taiwan s Asus fourth with 4.0 percent.

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