Whether you are selling a product or service, having your company's name printed on custom boxes can increase sales. However, before bringing your packaging to market, it's important to test it. This will let you know if the packaging speaks to your target market. When it comes to buying, customers buy with their eyes first, so you need to find a way to make your packaging appealing to your audience.
Adding a sample to a custom box increases sales
Custom packaging is an excellent way to stand out in an increasingly competitive ecommerce market. It fosters a memorable buying experience for your customers and helps you build brand loyalty. Besides, it also educates customers about your products, so they're more likely to make a purchase if they're armed with the proper information.
A good example of a sample-based custom box campaign is Z Skin Cosmetics. This cosmetics company offers free samples of almost every product it sells. Customers can select the free samples that they're interested in, and they get a free sample with every purchase. In addition, Shopify admin allows merchants to create tags, so customers can find related products and samples quickly. This will make it easier for them to choose the right samples.
The right custom box should reflect the brand and the nature of your product. For instance, if your product is fragile, choose a small box that will be easier to store. Also, add extra padding, if necessary, and make sure the box is sturdy enough to accommodate the product. The right custom box is essential, because sales are dependent on how much customers like the product. Always design the box with the viewer in mind.
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