Candle packaging is an essential aspect of ensuring the safety of your candles. Most of the time, the box around the candles protects them from external damage. Good packaging is as crucial for the brand as the product itself.
Custom candle packaging is a hot topic these days. And why it shouldn't be? Customization of these candle packaging is helping brands maintain a separate identity, and often they are added to the buying list of a customer with just one look. Because these customized candle packaging boxes keep the user's interests in mind, they bring customers and sales to a brand.
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Here are a few of the many reasons you must have custom candle packaging:
Gives Opportunity To Select The Packaging
When you choose to customize the candle packaging, you get the liberty to choose the type of packaging. It is very different from buying monotonous packaging from the market for your candles. These days, brands focus more on custom packaging so they can decide which type of box to choose for their product.
Some of the most famous packaging types are:
- Kraft Boxes
- Corrugated Cardboard
- Rigid Boxes
Kraft Boxes
These are one of the most common packaging materials used by brands today. Kraft boxes ensure the safety of the product to a considerable extent. These boxes are also fit for candle packaging as they help keep the candles safe throughout the journey.
Kraft boxes are highly sustainable as they are made from eco-friendly materials. They generally come in a natural brown color, but further bleaching the boxes can also help in other colors.
You can add different finishing styles to your kraft boxes. One of them is to have a glossy look to create a shine on your boxes. When placed at a proper angle, the glossy look can add a perfect shine that helps attract customers. However, it can add unnecessary glares and leave fingerprints on the box.
Corrugated Cardboard
Corrugated cardboard provides more strength than general cardboard due to the extra corrugated flute added between the cardboard sheets. There are generally three major types used in packaging.
Single-wall corrugated cardboard has one flute and two cardboard sheets. This type provides safety but with advanced types, the safety of products increases. Double wall corrugated cardboard has two, and triple wall corrugated cardboard has three flute layers with four and six cardboard sheets.
You can also get these boxes in various colors. When placing these candles in physical stores, a tip for saving money is using single-wall corrugated cardboard boxes. While if you are going to ship these candles to distant places or some retailers in other localities, use the double and triple wall boards. These boxes can be customized in many ways, and you can get a different box for each type of candle.
These boxes are one of the best choices for candle packaging as they can ensure the safety of your delicate candle boxes.
Rigid Boxes
Use rigid boxes to sell candles for special occasions like New Year or Christmas. Rigid boxes' candle packaging will add a royal touch to your candles while ensuring optimum safety.
Rigid boxes can travel a great distance while keeping the product safe. Therefore, when shipping overseas, you must use sturdy packaging so customers will turn to your brand more often.
People often look forward to gifting candles to their loved ones. Rigid boxes assist them because they give a premium look to your packaging.
Liberty Of Choosing Different Styles
A box can be molded into many styles, and with custom packaging, you can have the style you like. Candle packaging boxes can come in tuck-end, lid boxes, or window panes. It is up to you to decide which type of box style you need for your candles.
Most brands use tuck-end boxes for candles because they are hard to undone and thus give security to candles while shipping. You can also use window panes when selling in physical stores to let customers look better at the product before finalizing a purchase.
Can Have Various Designs
When you choose custom candle packaging, you open doors for numerous design options. Many packaging companies provide you with templates for your candle boxes to enhance their outlook.
You can pick any color you like or design you think goes well with your candle's scent. Many customers only like pastels, and you can create pastel packaging for those people. At the same time, some of them enjoy more earthy colors. You can look at the customer's needs and your competitor's techniques to create the final packaging that will help your product get the attention it deserves.
You can add a matte layer to top your designs for a decent and sophisticated look. The matte layer speaks highly about the brand, adding a premium touch to the packaging. It is often used in minimalistic candle packaging to add volume to the style.
Creates Shelf Impact
When you know what the customer is looking for these days in packaging, you can create a shelf impact by incorporating it into your packaging. Candle packaging can have various colors, but keeping an attractive look to appease your customers must be your top priority.
You have been a consumer, so you might know that packaging often affects our purchasing decisions. Many customers look for solid colors with no extra additions, which you can use to your advantage.
Similarly, adding colors different from most candle packaging boxes is undoubtedly another way of creating a strong shelf impact.
Helps In Brand's Identity
Candle packaging helps in creating a brand's identity. When thousands of similar products are placed side by side, the packaging's shape, size, and color set one brand apart. This s why you need to have custom candle packaging.
You can use unique colors that no other brand uses to help customers identify your packaging the moment they step into the shop. Special packaging is a must if you sell your product to retailers.
Maintains Brand's Vision
Candle packaging helps in maintaining a brand's vision as well. If your brand's vision is to have natural and sustainable products, you must also use sustainable packaging. The two main parts of creating a sustainable vision are using glass instead of plastic and eco-friendly packaging.
But do you know what more you need to manifest your sustainability in candle packaging boxes? It would be best if you had plant-based ink rather than petroleum, so the decomposing process is more straightforward and smoother.
Can Be Cost-Effective
Candle packaging boxes can be cost-effective if you are customizing them. There are a lot of unnecessary things you can avoid while ordering your candle packaging boxes. But more importantly, you can get wholesale candle boxes at affordable prices.
Wholesale candle boxes are available at much cheaper rates than the market prices. You can search for different wholesalers online to know which one to buy from.
If you are getting wholesale candle packaging boxes, choose an affordable way out.
Assists In Going Eco-Friendly
Candle box packaging can be sustainable, and when you customize the boxes, you get complete liberty to use eco-friendly material and printing methods. Plastic can easily be avoided in candle packaging because an excellent alternative to plastic is glass.
Your candles will have primary glass packaging, while the secondary packaging will be kraft, corrugated cardboard, or rigid boxes. All these materials are sustainable and can easily be recycled.
Summarizing The Above Discussion
Custom candle boxes can be altered according to your choice, customer demands, and the brand's vision. When choosing custom candle packaging, you are also choosing a lot of other perks.
You can choose the material for packaging and the designs it will have on the box. Moreover, you can choose to go sustainable using plan-based ink and sustainable material in packaging.
Get your customized candle packaging boxes today.
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